Google has taken the aggressive step of advising some of the people using its Gmail webmail to use Chrome or Firefox rather than Internet Explorer.
When users log into their Gmail using Internet Explorer a red text link appears at the top right of the page saying ‘get faster Google Mail.’
If you click on the link then you are taken through to a Google answers page that suggests that you should use a faster browser.
The suggestions it makes are Google’s own Chrome browser or Firefox 3.0.
We suggest you upgrade
“Browsers are getting faster and better at running web applications like Google Mail that use browser technology to its limits. In order to get the best Google Mail experience possible, we suggest that you upgrade your browser to one of the fastest Google Mail supported browsers that work on Windows,” reads the text.
There is a proviso that IE8 is being worked on ‘Note: A faster version of Internet Explorer, IE8, is in development and available in a beta release.’
Although not all users appear to be affected in our early investigation, at first glance it is a particularly aggressive approach from Google.
To actively push two browsers over the currently dominant Internet Explorer is far from the normal Google softly, softly approach – especially in a week where Internet Explorer has been beset by news of a major security problem.
It seems, however, that Google is only pushing users to the other browsers if they are currently using Internet Explorer 7. Those that are using Internet Explorer 6 are told to upgrade to either Chrome, Firefox or Internet Explorer 7 for a faster Google service.
Whether this is a silly overview on Google’s part or an active push away from Internet Explorer by the search kings remains to be seen.
What is for sure, is that Google is sending out mixed messages to its users, depending on what version of browser they are using.
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Google has launched an effort to make it possible for developers to offer ad-blocking and other extensions for Chrome, a move that would give the Google Web browser the same level of customization as Mozilla Firefox.
The ability to install third-party applications that add capabilities chosen by users, but not provided by Mozilla, is a key reason for the open source browser’s popularity. Google is apparently borrowing from that playbook in proposing the extension system to Chromium, the open source project behind the development of Chrome.
Google’s proposal was introduced over the weekend in a blog post from Aaron Boodman, a Google programmer working on Chrome. The design document outlines areas that would have to be addressed, such as application programming interfaces to connect extensions to the Chrome engine.
Under the heading “use cases,” Google lists some types of extensions that the company would like to support in Chrome, such as ad and flash blockers. Google makes its money from selling Web advertising but has decided not to ignore two of the most popular Firefox extensions. Other third-party apps Google says it would support include bookmarking/navigation tools, download helpers, and privacy and parental controls.
Having an add-on system from Chrome tops users’ wish list. “If I can’t even add a third-party extension, this browser won’t stay long on my computer,” one person wrote on the Chromium forum.
Google did not set a timetable for releasing an extension system for Chrome, but the design documentation for Chromium developers indicates the search engine has already started to work on the technology.
Google designed Chrome to be lightweight and fast, to have a minimalist user interface, and to resist crashing under have JavaScript demands of Web applications. While a reviewer for InformationWeek believes Google has largely met its goal, not having an extension system gives rival Firefox the upper hand. Microsoft also doesn’t provide an open extension system for Internet Explorer.
Extensions give users more choices in customizing the browser to meet their needs, while relieving the browser maker from having to add a lot of features that can hinder performance. Internet Explorer accounts for more than 70% of the browser market, followed by Firefox with almost 20%. Chrome, which is in beta, has less than 1%.
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Google was widely speculated to sacrifice Mozilla’s existence, which it supports quite extensively, in its quest to launch another assault at Microsoft. The simple fact that Google is now pursuing its own browser could leave Mozilla scratching its head. And quite apparently, Mozilla has not quite figured out how its relationship with Google will work out over the next few years.
But Mozilla CEO John Lily said that “it should come as no real surprise that Google has done something here – their business is the web, and they’ve got clear opinions on how things should be, and smart people thinking about how to make things better.” Lily believes that Chrome “will be a browser optimized for the things that they see as important, and it’ll be interesting to see how it evolves.”
The executive agrees that Google’s Chrome will have a competitive effect on Mozilla. “As much as anything else, it’ll mean there’s another interesting browser that users can choose,” he wrote in a blog post. “With IE, Firefox, Safari, Opera, etc — there’s been competition for a while now, and this increases that. So it means that more than ever, we need to build software that people care about and love. Firefox is good now, and will keep on getting better.”
That being said, Lily noted that” Mozilla and Google have always been different organizations, with different missions, reasons for existing, and ways of doing things.” While they are tied together in certain collaborative efforts such as security features as well as a financial commitment from Google until 2011, the executive hinted that the future relationship between the two organizations is not ironed out yet. “It’ll be interesting to see what happens over the coming months and years. I personally think Firefox 3 is an incredibly great browser – the best anywhere – and we’re seeing millions of people start using it every month,” he wrote in his blog
“It’s based on technology that shows incredible compatibility across the broad web – technology that’s been tweaked and improved over a period of years.”
Lily’s blog is carefully worded, but it surely seems that Google will be aiming to gain the upper hand in this relationship and at least ask Mozilla to adopt key features of Chrome features for Firefox. Mozilla could be caught between a rock and a hard place: Play with Google or compete against them and the mighty Microsoft? There is no need to answer this question immediately, as the first version of Chrome seems to be very rough around its edges and appears to be lacking key features that would let Google compete with Firefox 3 and IE8 in a much more serious way.
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Google has taken the aggressive step of advising some of the people using its Gmail webmail to use Chrome or Firefox rather than Internet Explorer.
