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	<title>StartupTech Blog</title>
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	<link>http://www.startuptech.co.uk/blog</link>
	<description>Small Business Startup Low Cost Budget Website Design Solutions UK</description>
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		<title>New twitter shoutbox service launches &#8211; jotabl.com</title>
		<link>http://www.startuptech.co.uk/blog/2009/10/16/new-twitter-shoutbox-service-launches-jotabl-com/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/10/16/new-twitter-shoutbox-service-launches-jotabl-com/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 09:35:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[jotabl]]></category>
		<category><![CDATA[shoutbox]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=697</guid>
		<description><![CDATA[
jotabl has just launched to the public, a website that aims to bring Twitter and the traditional shoutbox service closer together.
jotabl is an interesting blend of social media. Sign up to receive your free shoutbox which you can embed into your website. Messages can then be posted in two different ways:
1. A user can include [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://jotabl.com/"><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/logo.png" alt="jotabl twitter shoutbox" class="alignright size-thumbnail wp-image-687" /></a><br />
<a href="http://jotabl.com/">jotabl</a> has just launched to the public, a website that aims to bring Twitter and the traditional shoutbox service closer together.</p>
<p>jotabl is an interesting blend of social media. Sign up to receive your free shoutbox which you can embed into your website. Messages can then be posted in two different ways:</p>
<p>1. A user can include the URL to the shoutbox in their tweet, jotabl will pick this up and place it in your shoutbox.<br />
2. A user can leave a message by signing in via Twitter, with the option to have the message tweeted for them.</p>
<p>With jotabl you have a full admin system that allows you to remove messages and block Twitter users from posting messages.</p>
<p>The shoutbox has now become more personal thanks to jotabl.</p>
]]></content:encoded>
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		<title>Despite browser wars, the enterprise still loves IE 6</title>
		<link>http://www.startuptech.co.uk/blog/2009/05/01/despite-browser-wars-the-enterprise-still-loves-ie-6/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/05/01/despite-browser-wars-the-enterprise-still-loves-ie-6/#comments</comments>
		<pubDate>Fri, 01 May 2009 13:44:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[google chrome]]></category>
		<category><![CDATA[ie6]]></category>
		<category><![CDATA[ie7]]></category>
		<category><![CDATA[safari]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=693</guid>
		<description><![CDATA[This news may come as a shocker to the tech-savvy folks in the house, but 60 percent of companies use Internet Explorer 6 as their default browser, according to Forrester Research. Meanwhile, your IT department spends a decent amount of time erecting barriers to prevent browser upgrades. Bottom line: companies need a browser policy, or [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/browser-war-150x150.jpg" alt="Despite browser wars, the enterprise still loves IE 6" title="browser-war" width="150" height="150" class="alignright size-thumbnail wp-image-694" />This news may come as a shocker to the tech-savvy folks in the house, but 60 percent of companies use Internet Explorer 6 as their default browser, according to Forrester Research. Meanwhile, your IT department spends a decent amount of time erecting barriers to prevent browser upgrades. Bottom line: companies need a browser policy, or they will risk productivity losses.</p>
<p>Welcome to the wonderful world of enterprise browser adoption. While the tech press spends a lot of time talking about Web 2.0 and even 3.0, Corporate America is on Web 0.5.</p>
<p>To be sure, there are good reasons for the enterprise reticence on browsers&#8211;they&#8217;re a security risk. However, too few IT departments have a browser policy, and they sure don&#8217;t think through potential productivity gains with advancements such as tabs, faster processing, and JavaScript engines and better search features.</p>
<p>Forrester analyst Sheri McLeish says in a research report:</p>
<blockquote><p>As more and more companies look to SaaS (software-as-a-service) solutions, and the Web delivers richer media, firms need to rethink their browser choices in concert with the Web-based apps they deploy. Today, the overwhelming majority of enterprises support Internet Explorer&#8211;remarkably, 60 percent of enterprises are still on IE 6.</p></blockquote>
<p>I&#8217;ve witnessed the love affair with Internet Explorer 6 up close. I got a new work laptop a few months ago, and IE 6 was the default. I forgot what that browser looked like&#8211;partially because I use Firefox, but also because I had IE 7 (now IE 8 ) before. Luckily, the upgrade didn&#8217;t kill me.</p>
<p>Forrester&#8217;s market share stats illustrate how enterprises are sleeping through the browser wars:</p>
<ul>
<li>IE is the corporate browser of choice, with 78 percent of enterprises using it as a default;</li>
<li>IE 6 has 60 percent of the enterprise market, with IE 7 clocking in at 39 percent;</li>
<li>Firefox has 18.2 percent of the enterprise market;</li>
<li>Chrome has 2 percent;</li>
<li>Safari has 1.4 percent.</li>
</ul>
<p>The problem: Information workers live in browsers all day. And companies are giving them the equivalent of a Yugo.</p>
<p>Why? Companies are worried about custom apps that may fail on new browsers and security and compliance. In addition, companies limit the ability to upgrade. Seventy percent of companies restrict browser choice and Web content. Forrester notes that &#8220;IT control trumps technology populism.&#8221;</p>
<p>Ultimately, this IT control may be short sighted, argues McLeish:</p>
<blockquote><p>Even if enterprises lag behind in browser upgrades, leading consumer-facing Web sites take advantage of browser capabilities that enhance rendering speed, better support rich Internet applications (RIAs), and offer new privacy and security capabilities. From an information worker perspective, these benefits are only part of the picture.</p>
<p>Features like tabs, add-ons, quick copying, improved search and navigation, and better post-crash recovery provide tangible productivity benefits for most information workers. Address bars that double as search save time, and available add-ons feature a wide range of functionality such as better remembering of passwords and saving pages to view later without creating permanent bookmarks.</p></blockquote>
<p>The other issue: Employees use multiple browsers, depending on various applications. We&#8217;ve become agnostic about browsers, so limiting them is the equivalent of removing a key wrench from the toolbox.</p>
<p><span id="more-693"></span><br />
Original URL: <a href="http://news.cnet.com/8301-17939_109-10231713-2.html">http://news.cnet.com/8301-17939_109-10231713-2.html</a><br />
Image from <a href="http://www.pixaworks.com/">Pixaworks</a></p>
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		<title>Say goodbye to Geocities, Yahoo pulls the plug</title>
		<link>http://www.startuptech.co.uk/blog/2009/04/24/say-goodbye-to-geocities-yahoo-pulls-the-plug/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/04/24/say-goodbye-to-geocities-yahoo-pulls-the-plug/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 11:39:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[geocities]]></category>
		<category><![CDATA[web hosting]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=690</guid>
		<description><![CDATA[Not with a bang, but with a whimper. Yahoo! is unceremoniously  closing GeoCities, one of the original web-hosting services acquired by Yahoo! in 1999 for $2.87 billion. (Fun venture fact: Fred Wilson’s Flatiron Partners was an investor). In a message on Yahoo!’s help site, the company said that it would be shuttering Geocities, a [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/yahoogeocities.png" alt="Say goodbye to Geocities, Yahoo pulls the plug" title="yahoogeocities" width="259" height="33" class="alignright size-full wp-image-691" />Not with a bang, but with a whimper. Yahoo! is unceremoniously  <a href="http://help.yahoo.com/l/us/yahoo/geocities/geocities-05.html">closing GeoCities</a>, one of the original web-hosting services acquired by Yahoo! in 1999 for $2.87 billion. (Fun venture fact: Fred Wilson’s Flatiron Partners was an investor). In a message on Yahoo!’s help site, the company said that it would be shuttering Geocities, a free web-hosting service, later this year and will not be accepting any new customers. Existing customers will still be able to access use GeoCities but Yahoo! is encouraging these customers to upgrade to Yahoo!’s paid Web Hosting service.</p>
<p>GeoCities’ traffic has been falling over the past year. According to ComScore, GeoCities unique visitors in the U.S. fell 24 percent in March to 11.5 million unique visitors from 15.1 million in March of 2008. Back in October, 2006, it had 18.9 million uniques.</p>
<p>There are plenty of other Website creation and hosting services out there, including blog platforms such as Wordpress, Blogger, and Typepad, as well as Website creation and hosting services such as Ning, Webs, Jimdo, Snapages, Weebly, and countless more. GeoCities never really kept up with the times, but always remained a decent pageview generator.</p>
<p>One of the pioneers of web-hosting sites, GeoCities gave users personal publishing tools and created “neighborhoods” within its web platform for users to be able to create pages, add a picture, text, a guest book and a website counter. Long before MySpace, Geocities was known as a place where teenagers, college students, and eventually others could impose their own garish taste upon the rest of the world.</p>
<p><span id="more-690"></span><br />
Original URL: <a href="http://www.techcrunch.com/2009/04/23/yahoo-quietly-pulls-the-plug-on-geocities/">http://www.techcrunch.com/2009/04/23/yahoo-quietly-pulls-the-plug-on-geocities/</a></p>
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		<title>Ask Jeeves brings back the butler</title>
		<link>http://www.startuptech.co.uk/blog/2009/04/20/ask-jeeves-brings-back-the-butler/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/04/20/ask-jeeves-brings-back-the-butler/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 13:07:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[ask]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[jeeves]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=686</guid>
		<description><![CDATA[Search engine Ask is reverting to its original name, Ask Jeeves, as it reintroduces the iconic fictional butler into its corporate branding.
Jeeves was dropped from the brand in 2006 as the search engine began a series of facelifts aimed at increasing market share and gaining on Google.
At the time there was a brief campaign from [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/ask-jeeves.jpg" alt="Ask Jeeves brings back the butler" title="ask-jeeves" class="alignright size-full wp-image-687" />Search engine Ask is reverting to its original name, Ask Jeeves, as it reintroduces the iconic fictional butler into its corporate branding.</p>
<p>Jeeves was dropped from the brand in 2006 as the search engine began a series of facelifts aimed at increasing market share and gaining on Google.</p>
<p>At the time there was a brief campaign from users to have him reinstated.</p>
<p>Ask says the return of the valet, based on a character created by PG Wodehouse, is in response to &#8220;user demand&#8221;.</p>
<p>Managing director Cesar Mascaraque denied the rethink was a last-ditch effort to gain ground on market leader Google.</p>
<p>&#8220;We have seen a growth of 20% this year, so we are not struggling,&#8221; he said.</p>
<p>&#8220;We have been focused on developing an outstanding producer that will deliver outstanding results and Jeeves is just the icing on the cake.</p>
<p>&#8220;Our aim is to give our users the answers they need for the lives they lead and Jeeves&#8217;s role is to give our users answers in a more human way.&#8221;</p>
<p>But Peter Matthews, manager of the brand and digital consultancy Nucleus, said Ask needed to put some clear blue water between itself and Google.</p>
<p>&#8220;Ask is struggling, as all search engines other than Google are,&#8221; he said.</p>
<p>&#8220;With Google, you get 90% of the market, so the other search engines &#8211; Yahoo, MSN, AOL, Ask to name but a few &#8211; are all trying to grab a share of the remaining 10%.&#8221;</p>
<p>The search engine has been through a series of rebrands, including a TV advertising campaign portraying it as an underground alternative to Google.</p>
<p>In the autumn of 2008 it had another makeover, this time branding itself as the search engine that could best answer specific questions.</p>
<p>Mr Matthews added: &#8220;Ask Jeeves was quite a strong brand, in the sense it had brand values that were different from everyone else.</p>
<p>&#8220;Ask without Jeeves lacked character and while the actual product &#8211; searching the web &#8211; is very effective, in trying to be more like Google they shot themselves in the foot.</p>
<p>&#8220;The opportunity for Jeeves would be to get the site to be used as it was first intended &#8211; not by putting in a few key words, but by asking it a proper question.</p>
<p>&#8220;Not only have they got a brand issue, but they need to be famous for answering questions rather than producing reams of search results.&#8221; </p>
<p><span id="more-686"></span><br />
Original URL: <a href="http://news.bbc.co.uk/1/hi/technology/7990296.stm">http://news.bbc.co.uk/1/hi/technology/7990296.stm</a></p>
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		<title>Renaming Web 2.0</title>
		<link>http://www.startuptech.co.uk/blog/2009/04/07/renaming-web-20/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/04/07/renaming-web-20/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 11:45:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=683</guid>
		<description><![CDATA[At the Web 2.0 Expo in San Francisco, internet guru Tim O&#8217;Reilly threw out the possibility that perhaps the name should be changed.
He said he and his friend John Battelle of Federated Media had been playing around with an alternative which was Web 2.0 + World = Web Squared.
When I asked Mr O&#8217;Reilly if he [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/web2expo_4c.jpg" alt="Renaming Web 2.0" title="web2expo_4c" width="128" height="63" class="alignright size-full wp-image-684" />At the Web 2.0 Expo in San Francisco, internet guru Tim O&#8217;Reilly threw out the possibility that perhaps the name should be changed.</p>
<p>He said he and his friend John Battelle of Federated Media had been playing around with an alternative which was Web 2.0 + World = Web Squared.</p>
<p>When I asked Mr O&#8217;Reilly if he loved or hated the name Web 2.0 that he popularised, he let out a big sigh and said &#8220;Awww does it have to be one or the other?&#8221;</p>
<p>Eventually he admitted &#8220;I love it and I hate it. It&#8217;s a term that has been very effective and very successful in getting across an idea. I spent a long time talking about that idea around the turn of the Millenium, talking about building the internet operating system. It didn&#8217;t catch on and all of a sudden we had this new term Web 2.0 and everyone got it so how could you not love that?&#8221;</p>
<p>In the end he said &#8220;I have mixed feelings about it. I am delighted with its effectiveness, it did what I wanted it to do. To catalyse the industry after the dotcom bust that things weren&#8217;t over and that something mattered about the companies that had survived. They knew something that the others didn&#8217;t. And I think that continues to be true.</p>
<p>&#8220;The companies that are succeeding today understand better than others what it means to be building software in the age of the internet.&#8221;</p>
<p>As to really getting behind Web Squared, Mr O&#8217;Reilly said &#8220;It was just one of these idle thoughts where you go dub dub dub and then you go one more w and that gets you to web squared, right?&#8221;</p>
<p>My unscientific research on the expo floor found more people hating than loving the Web 2.0 title.</p>
<p>Paul Thompson said &#8220;Keep it. It hasn&#8217;t been around for very long and you need a few years to build an identity. If you replace it with Web Squared, people will go what happened to Web 2.0?&#8221;</p>
<p>Mark Kirthcart thought &#8220;it&#8217;s sounding a little dated and overused.&#8221;</p>
<p>Sindee Thomson&#8217;s view was &#8220;Web 3.0 will be here soon.&#8221; For her, Web Squared was a total no no. &#8220;I hate it. It reminds me of mathematics and I was never good at my sums. I think it should be Web Cubed.&#8221;</p>
<p>Brooklynn Morris was a big fan. &#8220;I think Web 2.0 is a great title but I think people don&#8217;t like titles in general especially when it gets in the way of free concepts.&#8221;</p>
<p>Kevin Marshall said he thought people were &#8220;tired of Web 2.0 because of all the hype around it. Web Squared however, I don&#8217;t think is any better.&#8221;</p>
<p>Alistair Mitchell suggested that instead of Web Squared it should be &#8220;Web Shared because the web today is all about sharing &#8211; sharing the content of your life through things like Flickr, Facebook, where you live, where you are and how you work.&#8221;</p>
<p>Taomas Rio said &#8220;Web 2.0 is too techy. Sure the core of people who come here know what it means but the internet is always evolving so why do you need versions or numbers to categorise it?&#8221;</p>
<p>As for Web Squared, Taomas was aghast. &#8220;Oh no that&#8217;s web weird!&#8221;</p>
<p>Any better suggestions?</p>
<p><span id="more-683"></span><br />
Original URL: <a href="http://www.bbc.co.uk/blogs/technology/2009/04/renaming_web_20.html">http://www.bbc.co.uk/blogs/technology/2009/04/renaming_web_20.html</a></p>
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		<title>DiggBar launches, twiggit is one of the first to use</title>
		<link>http://www.startuptech.co.uk/blog/2009/04/03/diggbar-launches-twiggit-is-one-of-the-first-to-use/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/04/03/diggbar-launches-twiggit-is-one-of-the-first-to-use/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 10:52:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[diggbar]]></category>
		<category><![CDATA[twiggit]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=677</guid>
		<description><![CDATA[DiggBar, the new shortURL and toolbar service from Digg, has taken the internet community by storm. This is a fantastic utility that travels with you when you click external links from Digg.
The DiggBar, even though small in size, is big in value and comes complete with the ability to digg posts, view total diggs, check [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/diggbar-150x150.jpg" alt="DiggBar launches, twiggit is one of the first to use" title="diggbar" width="150" height="150" class="alignright size-thumbnail wp-image-679" />DiggBar, the new shortURL and toolbar service from Digg, has taken the internet community by storm. This is a fantastic utility that travels with you when you click external links from Digg.</p>
<p>The DiggBar, even though small in size, is big in value and comes complete with the ability to digg posts, view total diggs, check out a varied sampling of comments, and see total page views (not just Digg views). The left-hand side of the DiggBar also includes options to favorite content, view more content from the source you’re looking at, and take a glimpse at related or random Digg content in a the dropdown preview window.</p>
<p>The Twitter crowd loves this and services such as <a href="http://twiggit.org">twiggit</a> have already implemented this as a short URL for your tweets.</p>
<p>The DiggBar will expose a lot of new people to Digg and will also increase Digg’s overall traffic substantially &#8211; unlike other short URL services, Digg doesn’t simply redirect to the longer URL. It keeps you on Digg and shows the site being pointed to in an iframe wrapper. You can get to the underlying URL by clicking on the X button on the top right.</p>
<p>But Digg didn’t stop there. They’re also using DiggBar for all stories on Digg as well. So all those home page stories that send massive amounts of traffic around the web are now redirecting right back to Digg, too. That keeps all that traffic in the Digg ecosystem, to the detriment of the sites being linked to.</p>
<p>Watch this short <a href="http://vimeo.com/3876226">video</a> from Kevin Rose (founder of Digg) or test it out by typing digg.com/ in front of any page URL.</p>
<p><span id="more-677"></span><br />
Adapted From: <a href="http://www.techcrunch.com/2009/04/02/diggbar-keeps-all-digg-homepage-traffic-on-digg/">TechCrunch</a> &#038; <a href="http://mashable.com/2009/04/02/diggbar-shorten-urls-and-experience-digg-on-any-web-page/">Mashable</a></p>
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		<title>WebHostingTalk hacked and taken offline</title>
		<link>http://www.startuptech.co.uk/blog/2009/04/02/webhostingtalk-hacked-and-taken-offline/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/04/02/webhostingtalk-hacked-and-taken-offline/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 15:41:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[backup]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[hack]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=675</guid>
		<description><![CDATA[WebHostingTalk, one of the largest online forums for discussion of Webhosting and Server related issues, was maliciously attacked over the weekend.
A hacker gained access to an offsite backup server and then used information on that server to walk into the main live server. The hacker deleted the backup databases, and then deleted the live site. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.startuptech.co.uk/blog/wp-content/uploads/webhostingtalk.png" alt="WebHostingTalk hacked and taken offline" title="webhostingtalk" width="240" height="108" class="alignright size-full wp-image-681" />WebHostingTalk, one of the largest online forums for discussion of Webhosting and Server related issues, was maliciously attacked over the weekend.</p>
<p>A hacker gained access to an offsite backup server and then used information on that server to walk into the main live server. The hacker deleted the backup databases, and then deleted the live site. Apparently, they also covered their tracks and over wrote the drives so that no possibility of recovery was possible.</p>
<p>On a forum <a href="http://www.webhostingtalk.com/showthread.php?t=729727">post</a> a community member of WHT revealed the following:</p>
<blockquote><p>This attack was very deliberate, sophisticated and calculated. The attacker was able to circumvent our security measures and access via an arcane backdoor protected by additional firewall. We are still investigating the situation, but we know the attacker infiltrated and deleted the backups first and then deleted three databases: user/post/thread. We have no record or evidence that private message data was accessed. Absolutely no credit card or PayPal data was exposed.</p></blockquote>
<p>Unfortunately for WebHostingTalk, the last local offline copy of the system is from late last year. So expect them to be offline for a bit, while they rebuild their database.</p>
<p>It just goes to show how important offline backup is. Make sure you have the <a href="http://www.startuptech.co.uk/technical_support.php">correct backup solution</a>.</p>
<p><span id="more-675"></span><br />
Adapted from: <a href="http://www.webmasterworld.com/community_building/3879428.htm">http://www.webmasterworld.com/community_building/3879428.htm</a></p>
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		<title>StartupTech launches blog</title>
		<link>http://www.startuptech.co.uk/blog/2009/03/31/startuptech-launches-blog/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/03/31/startuptech-launches-blog/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 16:37:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.startuptech.co.uk/blog/?p=670</guid>
		<description><![CDATA[For a while I have been writing a blog on Power of Thought and have now decided to migrate it over to StartupTech.
Enjoy reading the articles and feel free to send in any of your own.
Blogging is a great way to gain new visitors and earn respect. Plus search engines just LOVE them!
How do you [...]]]></description>
			<content:encoded><![CDATA[<p>For a while I have been writing a blog on <a href="http://powerofthought.wordpress.com/">Power of Thought</a> and have now decided to migrate it over to StartupTech.</p>
<p>Enjoy reading the articles and feel free to send in any of your own.</p>
<p>Blogging is a great way to gain new visitors and earn respect. Plus search engines just LOVE them!</p>
<p>How do you setup a blog? Want a customised blog for your own website? <a href="http://www.startuptech.co.uk/free_quote.php">Contact us now</a>.</p>
]]></content:encoded>
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		<title>New antivirus software looks at behaviors, not signatures</title>
		<link>http://www.startuptech.co.uk/blog/2009/03/02/new-antivirus-software-looks-at-behaviors-not-signatures/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/03/02/new-antivirus-software-looks-at-behaviors-not-signatures/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 16:25:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://powerofthought.wordpress.com/?p=666</guid>
		<description><![CDATA[It could be argued that security vendors are losing the battle with online scammers whose programs sneak onto computers and drop malicious programs, opening the computers up to remote attacks and turning them into zombies in botnet armies.
The problem is that most computers today rely on antivirus software that blocks malware by checking the code [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/blog/wp-content/uploads/avg.png?w=128" alt="New antivirus software looks at behaviors, not signatures" title="avg" width="128" height="38" class="alignright size-thumbnail wp-image-665" />It could be argued that security vendors are losing the battle with online scammers whose programs sneak onto computers and drop malicious programs, opening the computers up to remote attacks and turning them into zombies in botnet armies.</p>
<p>The problem is that most computers today rely on antivirus software that blocks malware by checking the code in a file against a database of signatures of known viruses. With thousands of new viruses arriving each day, many of them encrypted in part or otherwise disguised with modification, the signature lists require frequent updates and many new viruses slip through undetected.</p>
<p>As a result, security providers are turning their attention to behavior-based approaches for identifying new viruses, with software that focuses on watching for suspicious behavior, such as a program trying to write data to an executable program. Two security companies are set to make announcements on Monday that follow this trend.</p>
<p>Antivirus provider AVG is introducing AVG Identity Protection, software that analyzes the behavior and characteristics of programs running on a computer and shuts down activity that looks suspicious. The software is based on technology the firm acquired when it bought identity theft specialist Sana Security in January.</p>
<p>&#8220;The antivirus companies are flooded with malware to add to signature databases,&#8221; with 20,000 to 30,000 new unique samples coming out every day, said Roger Thompson, chief research officer at AVG. &#8220;It&#8217;s time to do something different.&#8221;</p>
<p>Meanwhile, Damballa is releasing its Failsafe 3.0 appliance that is designed to discover botnet malware on computers by listening for communications between compromised systems and command-and-control nodes controlled by attackers on the Internet.</p>
<p>As much as 5 percent of computers in a corporation are compromised with targeted attack type of bot malware, even with up-to-date antivirus and intrusion detection software in use, said Bill Guerry, vice president of product management and marketing at Damballa.</p>
<p>Of a sample of more than 200,000 malware samples scanned by a leading antivirus tool over six months, the average gap between the release of the virus and its detection was 54 days, with almost half going undetected on the day received and 15 percent still undetected after 180 days, according to a Damballa study.</p>
<p>Another company, Triumfant, announced behavior-based software last week that protects companies against zero-day attacks that arise from exploits of security vulnerabilities in software that has not yet been patched.</p>
<p>Triumfant Resolution Manager looks for changes in attributes of the computer, such as registry keys, security and port settings, and performance statistics, and removes code that is suspicious.</p>
<p><span id="more-666"></span><br />
Original URL: <a href="http://news.cnet.com/8301-1009_3-10184407-83.html">http://news.cnet.com/8301-1009_3-10184407-83.html</a></p>
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		<title>Microsoft Research: A look at the intriguing social desktop prototype</title>
		<link>http://www.startuptech.co.uk/blog/2009/02/23/microsoft-research-a-look-at-the-intriguing-social-desktop-prototype/</link>
		<comments>http://www.startuptech.co.uk/blog/2009/02/23/microsoft-research-a-look-at-the-intriguing-social-desktop-prototype/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 16:45:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[silverlight]]></category>
		<category><![CDATA[social desktop]]></category>

		<guid isPermaLink="false">http://powerofthought.wordpress.com/?p=662</guid>
		<description><![CDATA[Late last week, Microsoft Research shared a couple of things about Social Desktop, a prototype of which they are debuting at TechFest 2009 in a couple of days (along with dozens of other things). From the looks of it, this will be a much talked about product even if it stays in proof-of-concept phase for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/blog/wp-content/uploads/socialdesktop.png"><img src="/blog/wp-content/uploads/socialdesktop.png?w=128" alt="Microsoft Research: A Look At The Intriguing Social Desktop Prototype" title="socialdesktop" width="128" height="81" class="alignright size-thumbnail wp-image-663" /></a>Late last week, Microsoft Research shared a couple of things about <a href="http://research.microsoft.com/en-us/projects/SocialDesktop/">Social Desktop</a>, a prototype of which they are debuting at TechFest 2009 in a couple of days (along with dozens of other things). From the looks of it, this will be a much talked about product even if it stays in proof-of-concept phase for now.</p>
<p>And if they decide to open it up even just a little, this could be a major breakthrough in tearing down the virtual wall between the desktop and the web, a trend we’ve been noticing for years.</p>
<p>The service would essentially be capable of providing you with a secure unique ID for all the files and folders on your desktop, enabling users to share, comment on, tag and search files like photos and videos via a dedicated web page powered by .NET. Think of this as social URLs that link to files which could easily be pushed to third-party services like Twitter or Digg but also Microsoft’s own Windows Live Messenger without the need for you to copy, move or upload anything. Furthermore, social interaction around the files would be visible from inside the Windows desktop OS, blurring the line between the desktop and the web even more.</p>
<blockquote><p>You can have a URL drill into a subportion of a document or a PowerPoint deck, or data can come from a Web service or a database. Social Desktop is a local service that maps the user’s local data into a .NET service bus service, enabling local data to be accessible through firewalls. Social Desktop also provides a Web-service view over the same data, with inherent RSS event streams for any container. New data sources can be mapped into the URL hierarchy, enabling a distributed view to be built. There are simple sharing paradigms that enable URLs to be shared temporarily or permanently.</p></blockquote>
<p>Social Desktop runs on Silverlight and leverages both the Windows OS and Windows Azure, the software giant’s very own cloud services platform which Microsoft announced in October 2008. TechFlash reviewed the service as well last week, and asked the project leads how Social Desktop differs from Live Mesh. The response came from Lili Cheng, who manages Microsoft Research’s Creative Systems Group: “In the Mesh model, you can almost imagine your PC being pushed to the cloud,” she explained. “In this, you can almost imagine the Web being embedded inside your desktop.”</p>
<p>I don’t know about you, but to me this all sounds very promising and I’m curious if using Social Desktop would change my file sharing habits. Even with the plethora of free, simple and fast online backup and sharing services around, there’s still a trust barrier not easily overcome by startups who need to market their services extensively on an inherently low budget to reach any kind of scale. Besides, Social Desktop even relieves you from the not-so-cumbersome task of moving a file to the cloud in order to store or share it, so that makes for one hell of a substantial benefit compared to other services where you’d be required to register and do a series of actions before that happens.</p>
<p>Unfortunately, a Microsoft spokesperson told NetworkWorld that Social Desktop at this point is merely a research prototype which will not be a feature in Windows 7, nor will it be available for public use.</p>
<p>But I still want to get my hands on Windows 7 Beta (it makes use of the new operating system’s file-preview functions) right now even if just to test this application once (and if) they release it.</p>
<p><span id="more-662"></span><br />
Original URL: <a href="http://www.techcrunch.com/2009/02/23/microsoft-research-a-look-at-the-intriguing-social-desktop-prototype/">http://www.techcrunch.com/2009/02/23/microsoft-research-a-look-at-the-intriguing-social-desktop-prototype/</a></p>
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