Google pushing users away from IE?

google_mail_fasterGoogle has taken the aggressive step of advising some of the people using its Gmail webmail to use Chrome or Firefox rather than Internet Explorer.

When users log into their Gmail using Internet Explorer a red text link appears at the top right of the page saying ‘get faster Google Mail.’

If you click on the link then you are taken through to a Google answers page that suggests that you should use a faster browser.

The suggestions it makes are Google’s own Chrome browser or Firefox 3.0.

We suggest you upgrade

“Browsers are getting faster and better at running web applications like Google Mail that use browser technology to its limits. In order to get the best Google Mail experience possible, we suggest that you upgrade your browser to one of the fastest Google Mail supported browsers that work on Windows,” reads the text.

There is a proviso that IE8 is being worked on ‘Note: A faster version of Internet Explorer, IE8, is in development and available in a beta release.’

Although not all users appear to be affected in our early investigation, at first glance it is a particularly aggressive approach from Google.

To actively push two browsers over the currently dominant Internet Explorer is far from the normal Google softly, softly approach – especially in a week where Internet Explorer has been beset by news of a major security problem.

It seems, however, that Google is only pushing users to the other browsers if they are currently using Internet Explorer 7. Those that are using Internet Explorer 6 are told to upgrade to either Chrome, Firefox or Internet Explorer 7 for a faster Google service.

Whether this is a silly overview on Google’s part or an active push away from Internet Explorer by the search kings remains to be seen.

What is for sure, is that Google is sending out mixed messages to its users, depending on what version of browser they are using.

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Google Chrome Browser to support customization

Google Chrome Browser to support customizationGoogle has launched an effort to make it possible for developers to offer ad-blocking and other extensions for Chrome, a move that would give the Google Web browser the same level of customization as Mozilla Firefox.

The ability to install third-party applications that add capabilities chosen by users, but not provided by Mozilla, is a key reason for the open source browser’s popularity. Google is apparently borrowing from that playbook in proposing the extension system to Chromium, the open source project behind the development of Chrome.

Google’s proposal was introduced over the weekend in a blog post from Aaron Boodman, a Google programmer working on Chrome. The design document outlines areas that would have to be addressed, such as application programming interfaces to connect extensions to the Chrome engine.

Under the heading “use cases,” Google lists some types of extensions that the company would like to support in Chrome, such as ad and flash blockers. Google makes its money from selling Web advertising but has decided not to ignore two of the most popular Firefox extensions. Other third-party apps Google says it would support include bookmarking/navigation tools, download helpers, and privacy and parental controls.

Having an add-on system from Chrome tops users’ wish list. “If I can’t even add a third-party extension, this browser won’t stay long on my computer,” one person wrote on the Chromium forum.

Google did not set a timetable for releasing an extension system for Chrome, but the design documentation for Chromium developers indicates the search engine has already started to work on the technology.

Google designed Chrome to be lightweight and fast, to have a minimalist user interface, and to resist crashing under have JavaScript demands of Web applications. While a reviewer for InformationWeek believes Google has largely met its goal, not having an extension system gives rival Firefox the upper hand. Microsoft also doesn’t provide an open extension system for Internet Explorer.

Extensions give users more choices in customizing the browser to meet their needs, while relieving the browser maker from having to add a lot of features that can hinder performance. Internet Explorer accounts for more than 70% of the browser market, followed by Firefox with almost 20%. Chrome, which is in beta, has less than 1%.

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Google’s Gmail gets dressed up in themes

Google Gmail gets dressed up in themesGoogle on Wednesday released a set of themes for Gmail, offering consumers using its Web e-mail service a chance to personalize their messaging environment.

“Gmail fans have been building unofficial extensions to spice up their inboxes for a while, but up ’til now themes haven’t been an integral part of Gmail,” said Gmail engineer Annie Chen in a blog post. “We wanted to go beyond simple color customization, so out of the 30 odd themes we’re launching today, there’s a shiny theme with chrome styling, another one that turns your in-box into a retro notepad, nature themes that change scenery over time, weather driven themes that can rain on your mailbox, and fun characters to keep you in good company.”

Google’s enterprise customers, however, are allowed no such levity: Gmail themes are not available to Google Apps users, a Google spokesperson said.

Google’s personalized home page, iGoogle, has had themes for over a year.

To apply a new theme, select the Settings link in Gmail and click on the Themes tab. Those who don’t have such a tab yet should see one in a few days, as the Gmail update propagates across Google’s servers.

Gmail has been the focus of much attention from Google lately. Last week, Google added voice and video chat to Gmail. About three weeks ago, Gmail gained the ability to send and receive SMS messages, though Google temporarily withdrew that feature in order to fix a show-stopping bug.

Just last month, Google launched seven features for Gmail: Gmail Gadgets, emoticons for messages, Gmail for mobile version 2.0, Canned Responses, contact manager improvements, advanced IMAP controls, and Mail Goggles.

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