At the Web 2.0 Expo in San Francisco, internet guru Tim O’Reilly threw out the possibility that perhaps the name should be changed.
He said he and his friend John Battelle of Federated Media had been playing around with an alternative which was Web 2.0 + World = Web Squared.
When I asked Mr O’Reilly if he loved or hated the name Web 2.0 that he popularised, he let out a big sigh and said “Awww does it have to be one or the other?”
Eventually he admitted “I love it and I hate it. It’s a term that has been very effective and very successful in getting across an idea. I spent a long time talking about that idea around the turn of the Millenium, talking about building the internet operating system. It didn’t catch on and all of a sudden we had this new term Web 2.0 and everyone got it so how could you not love that?”
In the end he said “I have mixed feelings about it. I am delighted with its effectiveness, it did what I wanted it to do. To catalyse the industry after the dotcom bust that things weren’t over and that something mattered about the companies that had survived. They knew something that the others didn’t. And I think that continues to be true.
“The companies that are succeeding today understand better than others what it means to be building software in the age of the internet.”
As to really getting behind Web Squared, Mr O’Reilly said “It was just one of these idle thoughts where you go dub dub dub and then you go one more w and that gets you to web squared, right?”
My unscientific research on the expo floor found more people hating than loving the Web 2.0 title.
Paul Thompson said “Keep it. It hasn’t been around for very long and you need a few years to build an identity. If you replace it with Web Squared, people will go what happened to Web 2.0?”
Mark Kirthcart thought “it’s sounding a little dated and overused.”
Sindee Thomson’s view was “Web 3.0 will be here soon.” For her, Web Squared was a total no no. “I hate it. It reminds me of mathematics and I was never good at my sums. I think it should be Web Cubed.”
Brooklynn Morris was a big fan. “I think Web 2.0 is a great title but I think people don’t like titles in general especially when it gets in the way of free concepts.”
Kevin Marshall said he thought people were “tired of Web 2.0 because of all the hype around it. Web Squared however, I don’t think is any better.”
Alistair Mitchell suggested that instead of Web Squared it should be “Web Shared because the web today is all about sharing – sharing the content of your life through things like Flickr, Facebook, where you live, where you are and how you work.”
Taomas Rio said “Web 2.0 is too techy. Sure the core of people who come here know what it means but the internet is always evolving so why do you need versions or numbers to categorise it?”
As for Web Squared, Taomas was aghast. “Oh no that’s web weird!”
Any better suggestions?
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Posted in Ideas, Internet, Web 2.0 | 4 Comments »
Late last week, Microsoft Research shared a couple of things about Social Desktop, a prototype of which they are debuting at TechFest 2009 in a couple of days (along with dozens of other things). From the looks of it, this will be a much talked about product even if it stays in proof-of-concept phase for now.
And if they decide to open it up even just a little, this could be a major breakthrough in tearing down the virtual wall between the desktop and the web, a trend we’ve been noticing for years.
The service would essentially be capable of providing you with a secure unique ID for all the files and folders on your desktop, enabling users to share, comment on, tag and search files like photos and videos via a dedicated web page powered by .NET. Think of this as social URLs that link to files which could easily be pushed to third-party services like Twitter or Digg but also Microsoft’s own Windows Live Messenger without the need for you to copy, move or upload anything. Furthermore, social interaction around the files would be visible from inside the Windows desktop OS, blurring the line between the desktop and the web even more.
You can have a URL drill into a subportion of a document or a PowerPoint deck, or data can come from a Web service or a database. Social Desktop is a local service that maps the user’s local data into a .NET service bus service, enabling local data to be accessible through firewalls. Social Desktop also provides a Web-service view over the same data, with inherent RSS event streams for any container. New data sources can be mapped into the URL hierarchy, enabling a distributed view to be built. There are simple sharing paradigms that enable URLs to be shared temporarily or permanently.
Social Desktop runs on Silverlight and leverages both the Windows OS and Windows Azure, the software giant’s very own cloud services platform which Microsoft announced in October 2008. TechFlash reviewed the service as well last week, and asked the project leads how Social Desktop differs from Live Mesh. The response came from Lili Cheng, who manages Microsoft Research’s Creative Systems Group: “In the Mesh model, you can almost imagine your PC being pushed to the cloud,” she explained. “In this, you can almost imagine the Web being embedded inside your desktop.”
I don’t know about you, but to me this all sounds very promising and I’m curious if using Social Desktop would change my file sharing habits. Even with the plethora of free, simple and fast online backup and sharing services around, there’s still a trust barrier not easily overcome by startups who need to market their services extensively on an inherently low budget to reach any kind of scale. Besides, Social Desktop even relieves you from the not-so-cumbersome task of moving a file to the cloud in order to store or share it, so that makes for one hell of a substantial benefit compared to other services where you’d be required to register and do a series of actions before that happens.
Unfortunately, a Microsoft spokesperson told NetworkWorld that Social Desktop at this point is merely a research prototype which will not be a feature in Windows 7, nor will it be available for public use.
But I still want to get my hands on Windows 7 Beta (it makes use of the new operating system’s file-preview functions) right now even if just to test this application once (and if) they release it.
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Posted in Ideas, Internet, Microsoft, Software, Web 2.0 | No Comments »
twiggit is an automated service that lets your friends on twitter know what articles you digg. Every so often the service checks for the last article that you voted for on digg, and updates your twitter status to reflect this. There are a number of options include the ability to only tweet the articles you submit rather than digg, pause the service at anytime, change the frequency of when to check digg and completly remove your twiggit account.
The site can be seen at http://twiggit.org/
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